Business Strategies Leveraging the Next-Generation Internet
Wednesday, November 3, 1999
The Norris Center (McCormick Auditorium)
Evanston, Illinois
| 8:30am | ||
| 9:00am | The Communication Systems Program and iCAIR: Joining Forces for this Inaugural Forum |
James S. Ettema, Ph.D.
Professor, Department of Communication Studies |
| 9:15am | E-Commerce for the 21st Century Presentation: Business Strategies and the Next Generation Internet: E-Commerce, the Digital Economy, and Advanced Communications |
Joel J. Mambretti, Director
Northwestern University’s International Center for Advanced Internet Research (iCAIR) |
| 9:30am | Barnesandnoble.com
Strengthening Customer Relationships: From a Brick & Mortar "Place" to Internet "Space" Presentation: Customer Relationship Management The Search for a Gestalt |
Ms. Patricia Campbell
Vice President of Interactive Marketing |
| 9:55am | Starbelly.com
Customization, Personalization, and the Value Proposition |
Mr. Brad Keywell
Founder & CEO |
| 10:10am | Perspective: Marketing Strategies in an Internet World
Presentation: Marketing Strategies in an Internet World |
Paul Wang, Ph.D.
Associate Professor, Department of Integrated Marketing Communications |
| 10:25am | ||
| 10:40am | Cisco Systems
Our Other Success Story: Internal Resource Management via Internet Technology Presentation: Gaining Competitive Advantage Through Internet Business Solutions |
Mr. David Collins
Regional Manager |
| 11:10am | Perspective: Towards a Parallel World | Gerald Hoffman, Ph.D.
Adjunct Professor, Department of Industrial Engineering and Management Science |
| 11:35am | Managing Change: The Human Element | Michael E. Roloff, Ph.D.
Professor, Department of Communication Studies |
| 12:00 noon | ||
| 1:00pm | Keynote Presentation: IBM
E-Business and the Value Chain |
Mr. John Patrick
Vice President, Internet Strategy |
| 2:00pm | ANX
Business-to-Business: An Electronic Supply Chain Presentation: Automotive Network eXchange® (ANX®) Status, Vision, and Directions |
Mr. Dennis Kirchoff
Global Electronic Communications, Ford Motor Company |
| 2:30pm | Perspective: Cooperation in a Competitive Setting | Steven S. Wildman, PhD.
Visiting Scholar and Director from MSU's Quello Center for Telecommunications Management and Law |
| 3:00pm | ||
| 3:15pm | Perspective: "UN"-Disintermediation | Gerald Hoffman |
| 4:00pm | E-Commerce, the Value Chain, and Corporate Strategy THE COMING TSUNAMI | Joel J. Mambretti |
| 4:30pm | ||